Freshly
Work
Visual Identity, Logo
Client
Freshly
role
Brand Designer
timeline
October 2024
Freshly
An emerging natural food brand in India, dedicated to redefining healthy living through its range of organic products. With a focus on natural goodness, exceptional taste, and uncompromising quality, the brand aims to inspire trust and connect with those seeking wellness through wholesome and flavorful choices.
Visual story
Freshly’s visual identity blends freshness, simplicity, and natural goodness. The logo, with subtle leaf-inspired details, reflects the brand’s commitment to organic, healthier products. The soft, rounded typography adds a playful, natural touch, while the vibrant green and clean white color palette highlight vitality and authenticity. Together, these elements present Freshly as a modern, approachable brand focused on effortless, healthy living.
